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In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer...
I recently received a phishing email that looked like it was from American Express (see image below). There was the famous AmEx logo and the subject was alarming: “Unusual Activity in Your American...
View ArticleInfluencers and Social Listening Key to Social Success for AmEx and Mini USA...
Careful selection of influencers and strategic listening are the keys to successful social campaigns from brands like Mini USA and American Express, according to a fireside chat at ClickZ Live New...
View ArticleAmerican Express Testing Facial Recognition, Wearable Tech
In order to improve the customer experience and streamline digital payments on mobile, American Express is experimenting with facial recognition software and making a push into the world of wearable...
View ArticleThe Future Is Personalized
Move over, content: In digital marketing, personalization is king. Now more than ever, consumers expect personalization from brands. In response to a survey on online shopping behavior conducted by...
View ArticleWhat Social Search and New Domain Extensions Could Mean for Start-Ups
Social networking has created its own search language: the #hashtag. Rather than relying on search engines, people in the social sphere decide what’s hot and throw a hashtag in front of it. If it...
View ArticleTop 5 Reasons Word Press Will Drive Microsites in the New Dot Brands
WordPress has gained traction as a development tool not just for bloggers, but big media and technology companies alike – why? Because companies need a faster and more nimble way to respond in the...
View ArticleGroupM to Be Another Agency Partnering with BuzzFeed
WPP’s media buying arm GroupM has formed a global strategic partnership with BuzzFeed to reach the publisher’s more-than-200 million monthly unique visitors. Under the agreement, GroupM’s and WPP’s...
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How Snuggle Is Using a Brand Community to Engage Customers Like Never Before
For marketers keen to engage customers online, up time spent with their brands, and boost product sales, any number of social media strategies will do. However, companies are increasingly branching out...
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Should Your Brand Be on Snapchat?
Snapchat has evolved from a mere communication tool for teenagers, to a serious brand marketing contender. The fact that more and more companies have a presence on this platform leads to a question:...
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Are you ready for Small Business Saturday?
Small Business Saturday may be for American Express what Grandparents Day is for Hallmark, but why not take advantage of the millions of marketing dollars spent on promoting SMBs (small and mid-sized...
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